PacBio | Weird Ideas for a DNA Sequencer
A PacBio marketing team sits in a boardroom trying to figure out how to advertise their new benchtop HiFi sequencer, Vega. They test several ad concepts. One is a straightforward technical pitch. Another is an emotional campfire scene featuring the real CEO singing about genomics. A third idea turns into a dramatic black-and-white art film. […]
Schoox | Bring the Magic Back to Learning
A stressed hotel manager spirals into a full meltdown while talking about training thousands of employees. She complains about customer spills, gluten allergies, and the chaos of managing staff across locations. A magician tries to calm her down with basic tricks, but she demands “real magic.” He then attempts to explain Schoox while escaping from […]
Lavender | AI Takes Lavender Joe’s Job
Lavender Joe is unconscious on a sofa when an AI-powered clone in a lavender suit sees an opportunity to take his job. The AI downloads audio-cloning software, props Joe upright, dresses him in the lavender jacket, and hides behind the couch during a video call with their manager. Using a fake voice and “moving mouth” […]
Rubrik | Backup Things
A group of IT professionals sits around a basement table playing Dungeons & Dragons while describing a terrifying “monster” attacking their systems. The monster is eventually revealed to be the WannaCry ransomware virus. The ad quickly transforms into a full parody of Stranger Things. A skeptical sheriff investigates strange events. Christmas lights flicker across a […]
Rubrik | A Better Fit
At a holiday office party, a man complains about the constant “babysitting” required by old backup systems. As he explains the frustration, the scene suddenly transforms into a flashy rap music video. He raps about fragmented data, poor visibility, and outdated infrastructure while dancing through neon-lit offices and dramatic set pieces. The performance becomes even […]
Similarweb | Tod’s Little Helpers
Tod runs a small coffee shop. He follows all the rules, but his business is not growing. He signs up for a Similarweb “VIP Plan.” Suddenly, a team of “little helpers” appears. They follow him everywhere and fix his problems using data. They even point out that he doesn’t like coffee and serve him hot […]
Wiz | CISO MUSICAL
A high-production, Broadway-style musical opens on the life of a Chief Information Security Officer. The stage fills with singers and dancers performing “Securing the Cloud,” turning an enterprise role into a full theatrical production. As the story unfolds, the CISO is overwhelmed from every direction. Dancers rush the stage holding giant blocks labeled with industry […]
Forescout Technologies | Illuminate and Defend
A group of IT professionals sits around a table playing a tabletop role-playing game called “Dungeons & Data.” A dramatic Game Master narrates the action as their corporate network is represented by a detailed office diorama. Each player embodies a real-world security role. One controls the “CISO,” while others act as researchers and SOC analysts. […]
ServiceNow | What is ServiceNow’s AI Control Tower?
Two colleagues, Patty and her coworker, walk through a pristine, high-end office discussing the impact of ServiceNow’s AI Control Tower. What sounds like casual workplace banter quickly turns into a list of concrete wins. They mention a 53% reduction in customer service queues and explain how AI agents can now be actively “steered” toward high-impact […]
Adobe Acrobat | Acrobat Studio Jingle Auditions
Two overly serious creative directors hold auditions for Adobe Acrobat’s next jingle. What should be a simple branding task becomes an absurd, high-stakes performance review. Big-name talent like Kristin Chenoweth and Chance the Rapper audition alongside bizarre contenders, including a folk singer who can’t explain what “PDF” stands for and a death-metal vocalist screaming document […]
Apple | The Underdogs: BSOD
The Underdogs team attends a massive packaging trade show, Container Con, hoping to land a deal with a powerful “Big Fish” buyer. Just as they prepare to pitch, a catastrophic global outage hits. Every PC in the building crashes with the infamous Blue Screen of Death. Chaos spreads instantly. Attendees abandon booths, panic sets in, […]
ServiceNow | What does ServiceNow do?
The scene takes place on the set of a “customer film” for ServiceNow, where real employees are being interviewed. Leaders from IT, Security, HR, and Finance explain how the platform simplifies their work and connects their teams. When the director asks Nick — the lovable, clueless recurring character — to summarize what ServiceNow does, he […]
ServiceNow | That was security then, this is ServiceNow
Nick gets an email making him a hiring manager and immediately spirals into chaotic excitement. He races to HR lead Kate, who is calmly meditating. She explains that ServiceNow’s AI has already started the entire hiring process — sourcing candidates, scheduling interviews, and even finding an alternative equipment supplier. Relieved, Nick sprints away in joy… […]
ServiceNow | Security built for the AI era
Nick proudly tells Taylor, the cybersecurity lead, that he spotted the company’s phishing “test.” Taylor informs him it wasn’t a test — it was a real attack. Nick instantly panics, admitting he clicked the link “a bunch of times” and worries he’ll be fired “again.” Taylor stays calm. She explains that ServiceNow’s AI already detected […]
SCAYLE | Is your eCommerce platform a pain in the ….?
A woman tries to launch a Black Friday campaign and instantly hits an error. The voiceover asks if her platform is causing pain, then introduces a tube of Scayle E-Commerce Platform Pain Reliever—followed by the reminder: “It’s a metaphor.” We then see employees battling slow systems, endless apps, sync issues, and constant support tickets. Their […]
Bigin by Zoho CRM | The Case of #TheMissingCustomers
Styled like a colorful, tongue-in-cheek detective mystery, the ad follows a hard-boiled investigator trying to crack “The Case of the Missing Customers” at a failing furniture store. The store’s employees are overwhelmed—losing track of deliveries, missing appointments, and bungling customer requests. As the detective builds his wall of clues, he slowly uncovers the truth: the […]
Wasabi Cloud | Save Up to $400K a Year with Wasabi
This isn’t your typical B2B commercial — it’s a full-blown musical. Nate, an overly enthusiastic IT guy, and Kate, a no-nonsense CFO, try to convince their golf-obsessed boss to ditch Amazon’s overpriced cloud storage. Their frustration? A “so f—ing pricey” (bleeped) AWS bill packed with egress fees. In true Broadway style, they burst into song […]
AT&T | SLEEP WITH RAIN
Rainn Wilson stars as the eccentric Founder & CEO of a startup called “Sleep with Rainn.” His company’s big idea? A smart pillow that plays his soothing voice to help people fall asleep. His team—a chaotic ensemble of his former The Office co-stars—fumbles through an increasingly disastrous product launch day. From botched shipments to security […]
PortPro Tech | Your prescription for a healthier drayage operation
A group of exhausted logistics professionals sit in a therapy circle with “Dr. Dray, Trucking Logistics Therapist.” Each confesses their industry-specific nightmares: endless “Where’s my container?” calls, running blind with no visibility, and the cash flow pain of manual invoicing. Dr. Dray listens patiently, then reveals the diagnosis: Outdated Drayage Transportation Management System Syndrome (O.D.T.M.S.S.). […]
Snowflake Inc | Secret AI Agent
A CEO demands his dev team “whip up” a working AI agent in just three hours for a board meeting. Knowing it’s impossible, the team decides to fake it. They cram into a supply closet, with one dev eavesdropping through a vent and relaying the board’s questions while the others type answers on a laptop. […]
Snowflake Inc. | Quick Numbers
Data analyst Eva sees a Slack message she dreads: “PHIL – INCOMING!!!!!!” Phil from marketing is on his way for “quick numbers.” To avoid him, she stages a full-blown escape. She darts through the office like a secret agent, crawls through vents, and ends up stuck in a vending machine—all while her coworkers carry on […]
Hiver | Case of the Missing Email
A trench-coated detective named Detective Red Undant walks into a chaotic office “crime scene.” The crime? A customer email has gone missing, swallowed by an endless trail of CCs and forwards. He interrogates frazzled employees, piecing together the timeline like a classic whodunit. Each handoff makes the story messier until the truth is clear: the […]
Pitch | Collaborative presentation software for teams.
A manager is nervous about an upcoming sales pitch. Her team is scattered and unhelpful. One teammate is distracted by video games. Terry, the overconfident one, wants to recycle his awful deck filled with Comic Sans and clip art. The meeting is going nowhere—until someone suggests Pitch. Everything changes. The team uses Pitch to collaborate […]
Slack | What is Slack?
Slack reintroduces itself not as a chat app, but as an AI-powered work operating system. The video begins with vibrant, shape-based motion graphics to show the chaos of modern work—siloed knowledge and fragmented data. It then transitions to a high-fidelity UI demo, showcasing how Slack centralizes everything: Salesforce data, AI agents, project management, and automated […]
ServiceNow | Put AI To Work for People
A spokesperson walks through a typical office, acknowledging the audience’s “AI fatigue.” She introduces employees dealing with slow, manual work—each smiling through gritted teeth. We meet a developer waiting months for code, a support agent digging through case files, a pregnant HR worker confused by policies, and an IT manager barely holding it together during […]
Cloudbeds | No More Marketing Nonsense
A hotel marketing “expert” gives an over-complicated, jargon-filled presentation. He talks about “metasearch,” “SEO as an unseen zephyr,” and other buzzwords. His colleagues look bored and unimpressed. One employee reminds him they hired the agency to increase direct bookings—but after eight months, all they’ve seen is a doodle of a smiley face. The woman interrupts, […]
Best, | Email in Real Life
The ad brings email frustrations to life by acting them out in person. Office workers re-enact awkward email habits—leaving auto-responders on, forgetting attachments, sending long disclaimers, shouting in all-caps, and forwarding irrelevant videos—all as face-to-face conversations. The result? A hilarious reminder that email isn’t built for managing real work. The Formula (That Works at Any […]
Microsoft | Introduction to Microsoft Excel 1990
A man rushes through an office building, panicked about an unfinished spreadsheet just minutes before a big meeting. He hops into an elevator, where a calm colleague notices his distress. With no time to lose, the colleague opens Microsoft Excel on a laptop and shows off key features like AutoFill and AutoFormat. Within seconds, the […]
ServiceNow | That was service then, this is ServiceNow
Jim, a customer service manager, talks with his colleague Nick about the challenges their team used to face. They handled a flood of calls, chats, emails, and cases that slowed their work. Jim explains how ServiceNow AI Agents automate many repetitive tasks. These include resolving customer cases, verifying licenses, and updating records — all requiring […]
ServiceNow | What are ServiceNow AI Agents?
A woman asks her colleague for help regaining access to the HR portal. He tells her not to worry—ServiceNow AI Agents are already handling it. The screen shows AI Agents pulling logs and syncing directories in real time. Surprised, she jokes about having “personal minions.” Her colleague explains these AI Agents automate repetitive tasks so […]
Workday | Welcome to the future of HCM
Workday’s Barbry McGann introduces the platform’s capabilities for managing a skills-based workforce. The video explains how Workday’s Skills Miner uses machine learning to map a company’s real-time “Skills Supply” from internal sources—like resumes, performance data, and feedback. It matches this to “Skills Demand” based on open roles and business priorities. The ad also highlights strategic […]
Dapper | Pulp Fiction, But It’s B2B Marketing
Two men in black suits drive through a city in a scene styled like Pulp Fiction. As they talk, the passenger explains the convoluted process of B2B marketing. He mocks how buyers must first fill out forms, become “Marketing Qualified Leads,” and then wait for a sales rep to contact them—still without seeing pricing. The […]
Squarespace | Make It Real | Oscar the Grouch
A woman spots Oscar the Grouch’s pile of trash on a New York stoop and immediately pronounces it “modern art.” She snaps a photo and builds him a Squarespace website right there. The site goes live, and suddenly Oscar’s trash is showcased in online galleries, news article headlines, and curated into museum-like installations across the […]
Thales | A Long Day (with no Cybersecurity)
A man’s day falls apart as critical systems fail around him. It starts with news alerts about major transport and computer bugs. Soon, his phone shows suspicious banking activity. His bus is delayed, traffic turns chaotic, and even police seem caught in the disruption. Production lines freeze. Airports and subways shut down. At a hospital, […]
HubSpot | What is HubSpot?
HubSpot explains what it is—and what it does—in simple, visual terms. The video introduces its all-in-one CRM platform for marketing, sales, service, and CMS. It shows how HubSpot helps businesses grow better by connecting tools, teams, and customer experiences. The Formula (That Works at Any Budget) Simple Language + Visual Explanation = Clear Communication HubSpot […]
ClickUp | KJ feat. GaTa – It’s About Time
ClickUp teams up with rapper GaTa and ClickUp’s own K.J. (Kenneth Harkness) in a high-energy music video about time. The song, called “It’s About Time,” blends workplace stress, missed deadlines, and digital overload into a fun, fast-paced track. It shows how ClickUp helps teams save time by keeping everything in one place. The Formula (That […]
ClickUp | How ClickUp Whiteboards empower teams
ClickUp showcases how its Whiteboards feature helps teams work better together. The ad walks through a typical workflow—starting with brainstorming, then planning, and ending with task execution. It shows how teams can use one platform to map ideas, assign tasks, and stay aligned in real-time. The Formula (That Works at Any Budget) Visual Collaboration + […]
WeTransfer | Presents: The Bunt Machine by Mac Premo
In this ad, artist Mac Premo builds a quirky machine designed to bunt baseballs. He constructs it from junk in his studio, narrating his creative process along the way. The video blends fast edits, sketches, failed test runs, and moments of humor. In the end, the machine delivers a single, soft bunt—awkward but satisfying. The […]
HP | The Wolf
Christian Slater plays a skilled hacker known as “The Wolf.” He breaks into companies through weak spots most people ignore—like unsecured printers. The ad shows how easy it is to steal data when businesses don’t secure every part of their network. It ends with a clear warning: if your printers and PCs aren’t protected, your […]
Storylane | Love at First Demo
The ad portrays a whimsical and exaggerated scenario where a sales representative attempts to deliver a product demo using traditional methods. The demo is disjointed and lacks engagement, leading to a lackluster response from the prospect. Realizing the shortcomings, the rep switches to Storylane, creating an interactive and personalized demo. This new approach captivates the […]
Salesforce | Intro to Salesforce for Small Business
Small business owners struggle to manage sales, marketing, and customer contacts. The video shows how juggling multiple tools causes stress and missed opportunities. Salesforce steps in as an all-in-one platform. It helps users manage everything easily in one place. The Formula (That Works at Any Budget) Common Small Business Problems + Unified Software = Easy […]
Apple Intelligence | Catch up quick
A professional is asked to present and discuss key points in a meeting but faces a large amount of digital text on their laptop. Using Apple Intelligence’s Writing Tools, they quickly summarize the information. This allows them to catch up fast and confidently share the main insights with the group. The Formula (That Works at […]
Wistia | This ad for Soapbox cost $100,000 to produce
In this ambitious commercial, Wistia explores the relationship between budget and creativity by producing three distinct ads for their video creation tool, Soapbox, each with a different budget: $1,000, $10,000, and $100,000. The $100,000 version showcases high-end production values, aiming to demonstrate how increased investment impacts the final product. The Formula (That Works at Any […]
Maersk | ‘Together, All The Way’
Maersk’s Together, All The Way is a cinematic portrayal of the company’s commitment to global connectivity. The ad follows the journey of a shipping container, illustrating the seamless integration of Maersk’s logistics services and the human stories intertwined with global trade. The Formula (That Works at Any Budget) Visual Storytelling = Emotional Engagement The ad […]
Maersk | Disconnected
In Disconnected, Maersk turns a logistics problem into a cinematic thriller. The ad follows four characters caught in a world where global supply chains stop making sense. Systems don’t talk to each other. Teams operate in silos. And no one can get a straight answer. It’s a metaphor for the fragmented nature of modern logistics. […]
Maersk | All the way
In this powerful ad, Maersk highlights its essential role in global logistics, showcasing the smooth movement of goods and how the company connects businesses across continents. The ad underscores Maersk’s commitment to both innovation and sustainability, with a clear message about the company’s ability to drive change in the logistics industry. The Formula (That Works […]
Catchpoint | Transforming Network Insights for Better Sleep
In this product explainer ad, Catchpoint highlights the stress experienced by IT professionals who deal with network monitoring. The video opens with an engineer at his desk, visibly tired and overwhelmed by the network data displayed on his computer screens. He looks frustrated and exhausted, his body language reflecting the pressure of his job. There […]
Dropbox Sign | Fall in love with an easier way to get work done
This Dropbox Sign ad tells a funny, relatable story: A woman goes on a first date… but brings her entire office setup with her. Why? She needs to receive, print, sign, scan, and send a document—right in the middle of a busy restaurant. When her printer jams during dinner, her date calmly introduces her to […]
Squarespace | 5 to 9 × Dolly Parton
Squarespace flips the script on the classic Dolly Parton anthem “9 to 5” with a bold, musical tribute to side hustlers, dreamers, and after-hours entrepreneurs. Set to a remixed version of “5 to 9,” this ad celebrates the creative energy people pour into their passions after the workday ends. Squarespace positions itself as the website […]
Snowflake Inc | The Office Bromance: BI ❤️ IT
Snowflake dives into workplace comedy with a mockumentary-style ad that turns the often-contentious relationship between BI (Business Intelligence) and IT into a full-blown “bromance.” With dry humor and sitcom timing, it highlights how Snowflake brings harmony to departments that typically butt heads over data access, governance, and control. The Formula (That Works at Any Budget): […]
