Three departments—Sales, Support, and Engineering—try to help a single customer. A sales rep needs quick information to close a deal, but the request gets trapped in a maze of silos. Sales can’t get a straight answer from Support, Support can’t get a simple fix from Engineering, and the whole thing collapses into jargon, mismatched account IDs, and office stereotypes. Just when it seems hopeless, the support agent uses Zendesk to connect Salesforce, JIRA, and the rest of their tools. Suddenly, everything is integrated, the issue is resolved in seconds, and the chaos disappears.
The Formula (That Works at Any Budget)
Painful truth = Departmental silos create chaos.
The ad distills the nightmare of disconnected systems into a single customer request gone wrong. Miscommunication piles up until the process breaks completely.
→ Lesson: Show a big, abstract workflow problem as a simple story of human frustration.
Archetypes as characters = The relatable office.
Each department becomes a personality: the deal-hungry salesperson, the procedural support agent, the jargon-loving engineer. Their clashing styles perfectly embody real-world dysfunction.
→ Lesson: Use office archetypes to make complex problems instantly familiar.
Product as the integrator = Zendesk as the hero.
Zendesk isn’t framed as “another tool.” It’s the bridge that connects existing systems and fixes the root cause of the mess.
→ Lesson: Show your product not as a replacement, but as the missing piece that unifies everything else.
Humor Breakdown
The comedy leans on cringe and escalation. The tension builds as each department makes the problem worse instead of better—like the engineer who casually suggests writing a Python script for a simple request. The audience laughs because they’ve lived this exact dysfunction. The humor works because it’s painfully accurate, amplified just enough to feel absurd.
Final Verdict
Zendesk takes a dull, technical problem—software integration—and turns it into a sharp, funny office comedy. By personifying silos as clashing personalities, the ad shows exactly why integration matters without ever needing a feature list. The final split-screen reveal of everything working together is a perfect “show, don’t tell” moment that cements the value.
BRAVE-o-meter Score
B-8 | R-9 | A-8 | V-8 | E-9
BRAVE – 8.4/10
Watch the full ad & learn more:
Website: Zendesk Official Site
LinkedIn: Zendesk on LinkedIn
