Sam arrives at a busy office only to find his favorite desk already taken. What follows is a silent, dramatic standoff with his coworker, ending when she smugly holds up a sign that reads, “I GOT HERE FIRST.” Defeated, Sam leaves.
The ad then introduces Skedda. With the platform, Sam can book a desk from his phone before he even arrives. He uses an interactive floor plan, reserves a meeting room on the fly, and watches as a visitor checks in seamlessly via QR code. Skedda turns the chaos into order, creating a smoother experience for everyone.
The Formula (That Works at Any Budget)
Painful truth = The awkward office standoff
The ad takes a common frustration in flexible workspaces—desk availability—and elevates it into a high-stakes showdown. By exaggerating the tension, it makes the problem feel significant and emotionally resonant.
→ Lesson: Turn a common workplace frustration into a dramatic, visual conflict to instantly hook your audience.
A “Day in the Life” Journey = From problem to perfect day
Instead of focusing on one feature, the ad follows Sam through his day. We see him solve multiple problems: booking a desk, booking a meeting room, and managing a visitor. This shows the product’s value across the entire user journey.
→ Lesson: Show your product solving multiple problems throughout a user’s typical day, not just one isolated issue.
From User Problem to Business Solution = Show the bigger picture
The ad begins with an individual employee’s pain but ends by highlighting data and analytics features. This smartly shifts the value proposition from a simple booking tool for employees to a strategic workspace management platform for the business.
→ Lesson: Connect the individual user’s benefit to a larger, strategic business value to appeal to multiple stakeholders.
Humor Breakdown
The humor is situational and cinematic rather than joke-based. The opening scene applies the dramatic tension of a Wild West duel to a mundane office conflict. Slow-motion close-ups and intense music make the fight over a cubicle absurdly over-the-top, turning a relatable problem into a funny and memorable moment.
→ Lesson: Create humor by applying a completely inappropriate genre (like a dramatic thriller) to an everyday problem.
Final Verdict
Skedda tells a complete story, moving from a relatable frustration to a comprehensive solution. It uses cinematic humor to capture attention, then transitions into a clear, benefit-driven demonstration of key features—from employee experience to high-level analytics. It’s a compelling ad that proves its value for everyone, from daily desk users to the C-suite.
BRAVE-o-meter Score:
B-6 | R-8 | A-7 | V-6 | E-7
BRAVE – 6.8/10
Watch the full ad & learn more:
Website: Skedda.com
LinkedIn: Skedda on LinkedIn
