This ad unfolds like a lighthearted folk tale. Told through playful animation and a folksy ballad, it follows two pet groomers running a “slippery” business where chaos never stops. They get distracted by a poodle’s sky-high hairdo and a mischievous cat climbing through the window—until disaster strikes.
One of the groomers slips on a wet floor, tools flying in every direction. Moments later, the tone shifts. The injured groomer sits calmly, arm bandaged, happily eating pie. The narrator reminds viewers that even the most careful workers can’t avoid every accident—and that’s why small businesses need Pie Insurance.
The Formula (That Works at Any Budget)
Painful Truth = Wet floors and workplace accidents are a constant threat to service businesses.
The ad zeroes in on one of the simplest but most relatable hazards—slippery floors. By visualizing the fall and its aftermath, it turns a common risk into a clear case for workers’ compensation insurance.
→ Lesson: Focus on familiar, everyday problems to make your product feel essential and grounded in reality.
The Tribute Anthem = A celebration of the small business professional.
The folksy song transforms two ordinary groomers into the heroes of their own legend. The tone is affectionate, not patronizing, celebrating the resilience and humor of small business owners who face risk every day.
→ Lesson: Use storytelling and tone to validate your audience’s effort and build trust through empathy.
Visual Catharsis = The immediate escape from chaos.
The shift from flying tools to calm recovery mirrors Pie’s promise—peace of mind after the unexpected. The final image of the groomer eating pie isn’t just literal; it’s emotional relief made visual.
→ Lesson: Show the comfort your solution brings immediately after the problem hits—it deepens the sense of safety.
Humor Breakdown
The humor is gentle and exaggerated. From the poodle with gravity-defying hair to the over-the-top fall, every moment leans into cartoonish absurdity. Because it’s animated, the accident feels funny instead of frightening.
That tone keeps the ad light, engaging, and human. It turns the pain of workplace injury into something memorable, relatable, and even enjoyable to watch.
→ Lesson: Use animation and humor to transform serious topics into accessible, emotionally resonant stories.
Final Verdict
Pie Insurance once again proves that serious topics don’t need somber storytelling. “The Ballad of Slippery Floors” turns a mundane workplace hazard into a charming, funny, and emotionally clear narrative.
By using music, humor, and warmth, Pie builds a brand that feels empathetic and trustworthy. The ending image—safety restored, pie in hand—is the perfect metaphor for the company’s promise: relief after chaos.
BRAVE-o-Meter Score:
B: 8 | R: 10 | A: 9 | V: 8 | E: 9
BRAVE – 8.8/10
Watch the full ad and learn more:
Website: PieInsurance.com
LinkedIn: Pie Insurance on LinkedIn
