Monday.com | Become the best manager with monday.com

A man stands in front of a wall filled with framed “Employee of the Month” photos. Every single one of them is him. He explains that Monday.com is the reason. He walks through how his team used to work with clunky spreadsheets and slow processes. Leadership wasn’t unhappy — they were just “satisfied.”

Then leadership asked for more.

Using Monday.com, he automated workflows, tracked portfolios, and managed projects at scale. Output jumped from six projects per quarter to twenty.

Leadership reactions change. Approval turns into admiration.
He’s no longer just doing his job — he’s become a workplace hero.

The Formula (That Works at Any Budget)

Painful truth = “Fine” isn’t good enough
The ad doesn’t open with failure.
It opens with mediocrity.

The old system technically works, but “satisfied” is the ceiling. That quiet plateau becomes the real problem.
→ Lesson: Your biggest competitor is often the comfortable status quo.

Exaggeration = The aspirational office hero
The wall of identical awards is an absurd but powerful metaphor for success. Productivity becomes recognition. Output becomes identity.
→ Lesson: Sell who the user becomes, not just what the tool does.

Single punchline = From “satisfied” to “impressed”
Nothing dramatic changes — just the reaction.
That emotional shift carries the entire story.
→ Lesson: Show impact through outcomes, not features.

Humor Breakdown

The humor is dry and corporate-surreal.

The opening visual lands instantly.
The joke builds through contrast — boring spreadsheets versus dramatic leadership reactions, exaggerated demands for “MORE,” and celebratory heart-hand gestures.

It works because it exaggerates real office behavior without parody.
→ Lesson: Familiar workplace absurdities are funniest when played straight.

Final Verdict

Monday.com tells a clean, aspirational B2B story about wanting to be great at your job.

It doesn’t sell task management.
It sells momentum, recognition, and career elevation.

The product is framed as the difference between being competent and being exceptional.

BRAVE-o-meter Score

B: 8 | R: 9 | A: 8 | V: 7 | E: 8
BRAVE – 8.0/10

Watch the full ad & learn more
Website: https://monday.com
LinkedIn: https://www.linkedin.com/company/mondaydotcom/

(See what BRAVE means in our collection)

Understanding the B.R.A.V.E. Scoring System

The B.R.A.V.E. scoring system uses AI to deliver an unbiased evaluation of top-of-the-funnel B2B brand ads. It measures potential impact, memorability, and effectiveness by assessing five key components of a video ad or commercial. This system gauges an ad's capacity to drive brand recall and enhance salience, ensuring that creative work not only captures attention but also leaves a lasting impression.

What B.R.A.V.E. Stands For:

Each letter represents a key factor in determining an ad’s success:

  • B — Boldness: Is the ad original, creative, or daring? Does it break away from generic B2B marketing, or is it just another forgettable corporate video?
  • R — Relevance: Does it connect with a real buyer pain point? Is it addressing a specific frustration or need, or just listing product features?
  • A — Attention: Does it grab and hold attention in the first few seconds? Is it visually or tonally engaging, or easy to skip?
  • V — Vibe: Does it create an emotional response—laughter, recognition, or surprise? Or does it feel like just another corporate info dump?
  • E — Effectiveness: Will buyers remember the brand when they need a solution? Does the ad make an impact that lasts beyond the moment?

How It’s Applied to B2B Video Rating

Each video is scored 1 to 10 in all five categories, based on how well it meets the criteria. The total score (out of 50) is then divided by 5 to give a final B.R.A.V.E. score out of 10.

For example:

  • An ad scoring B-8 | R-9 | A-7 | V-6 | E-8 has a total of 38/50.
  • The final B.R.A.V.E. score is 7.6/10.

Why It Matters

B2B ads often struggle with being bland, forgettable, or ineffective. The B.R.A.V.E. system ensures they are judged by their ability to break through, connect with buyers, and drive action.

Simply put: If your ad isn’t B.R.A.V.E., it’s invisible.

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