The ad takes place in a modern office where employees brag about how they “Mailchimped” their marketing. Each claim is backed by Mailchimp’s real features—AI-generated campaigns, predictive segmentation, and abandoned cart automation.
As their results grow, the visuals get absurd. One marketer floats through the ceiling thanks to record-breaking ROI. Another makes her CFO cry literal fountains of tears. It ends with a team member crashing through the ceiling, proudly confirming he too “Mailchimped” his marketing.
The Formula (That Works at Any Budget)
Painful truth: Marketing is confusing and time-consuming
Most marketers feel overwhelmed by data, segmentation, and automation tools. This ad skips the struggle and jumps straight to success—made simple.
→ Lesson: Make your product the hero by showing what success looks like, not what it fixes.
Turn your brand into a verb: “Mailchimped”
The ad uses “Mailchimp” as a verb to describe marketing wins. It makes the brand synonymous with growth and ease.
→ Lesson: Own the outcome—when people use your brand name as a verb, you win top-of-mind awareness.
Feature → Benefit → Exaggeration
Every feature shown is tied to a direct benefit, then blown out of proportion for comedic effect—like flying through the ceiling or causing joyful tears.
→ Lesson: Visually connect product features to results, and use exaggeration to make it unforgettable.
Humor Breakdown
The humor is surreal and visual. It takes dry, technical marketing tasks—like ROI reports and campaign optimization—and turns them into physical comedy.
A calm office suddenly becomes chaotic: floating employees, leaking CFOs, and collapsing ceilings. The deadpan delivery makes it even funnier.
→ Lesson: Use absurd, exaggerated visuals to make complex tools feel light, accessible, and entertaining.
Final Verdict
This ad successfully repositions Mailchimp as more than just an email tool. It uses humor, surreal visuals, and simple messaging to show how AI-powered features drive real marketing results. The creative approach makes the brand memorable, likable, and action-worthy—all in under 60 seconds.
It’s not just about using Mailchimp. It’s about becoming someone who “Mailchimps” their marketing.
BRAVE-o-meter Score:
B-9 | R-8 | A-9 | V-8 | E-9
BRAVE – 8.6/10
Watch the full ad & learn more:
Website: mailchimp.com
LinkedIn: Mailchimp on LinkedIn
