Canva | Spellbound

An HR manager is stuck running a painfully dull mandatory training session. The room is beige, the slides are boring, and the employees are either zoned out or fully asleep. One of them is even clutching a fantasy novel called Witch Code. That sparks an idea.

She opens Canva and completely rebrands the training. The dull session becomes “Unlock Your Magic” — a witch-themed, high-energy experience. The next scene shows her onstage as a full fantasy witch, complete with smoke machines, lighting effects, and a magic wand. The once-bored employees are suddenly cheering.

The Formula (That Works at Any Budget)

Painful truth: Corporate training is mind-numbing.
The ad opens with a slide that literally spells out “MEH.” It perfectly captures the shared misery of mandatory workplace sessions.
→ Lesson: Start with a pain your audience has felt a thousand times.

Literal transformation: The presenter becomes the brand.
She doesn’t just redesign a slide deck. She becomes the witch character she created. The whole training becomes a performance instead of a chore.
→ Lesson: Show how your product transforms the user, not just the deliverable.

Punchline: “Put imagination to work.”
The entire ad visually proves the tagline. A spark of imagination, powered by Canva, turns something boring into something magical.
→ Lesson: Let the story serve as the evidence for your brand message.

Humor Breakdown

The comedy comes from the extreme contrast. HR training is dry, repetitive, and predictable. Fantasy-witch theatrics are the complete opposite. When the witch version of the HR manager shouts corporate jargon like “Synergy!” and the room erupts in cheers, the absurdity lands perfectly.

→ Lesson: Take a lifeless corporate moment and inject a wild genre shift to make it unforgettable.

Final Verdict

This ad turns a universal corporate pain point into a fun, high-energy fantasy. Canva positions itself as the tool that transforms even the dullest tasks into engaging experiences. The story is relatable, funny, and inspiring — and the twist is great: the entire magical makeover was inspired by the very employee who slept through the original version.

BRAVE-o-Meter Score:
B: 9 | R: 9 | A: 8 | V: 9 | E: 9
BRAVE – 8.8/10

Watch the full ad & learn more
Website: Canva.com
LinkedIn: Canva on LinkedIn

(See what BRAVE means in our collection)

Understanding the B.R.A.V.E. Scoring System

The B.R.A.V.E. scoring system uses AI to deliver an unbiased evaluation of top-of-the-funnel B2B brand ads. It measures potential impact, memorability, and effectiveness by assessing five key components of a video ad or commercial. This system gauges an ad's capacity to drive brand recall and enhance salience, ensuring that creative work not only captures attention but also leaves a lasting impression.

What B.R.A.V.E. Stands For:

Each letter represents a key factor in determining an ad’s success:

  • B — Boldness: Is the ad original, creative, or daring? Does it break away from generic B2B marketing, or is it just another forgettable corporate video?
  • R — Relevance: Does it connect with a real buyer pain point? Is it addressing a specific frustration or need, or just listing product features?
  • A — Attention: Does it grab and hold attention in the first few seconds? Is it visually or tonally engaging, or easy to skip?
  • V — Vibe: Does it create an emotional response—laughter, recognition, or surprise? Or does it feel like just another corporate info dump?
  • E — Effectiveness: Will buyers remember the brand when they need a solution? Does the ad make an impact that lasts beyond the moment?

How It’s Applied to B2B Video Rating

Each video is scored 1 to 10 in all five categories, based on how well it meets the criteria. The total score (out of 50) is then divided by 5 to give a final B.R.A.V.E. score out of 10.

For example:

  • An ad scoring B-8 | R-9 | A-7 | V-6 | E-8 has a total of 38/50.
  • The final B.R.A.V.E. score is 7.6/10.

Why It Matters

B2B ads often struggle with being bland, forgettable, or ineffective. The B.R.A.V.E. system ensures they are judged by their ability to break through, connect with buyers, and drive action.

Simply put: If your ad isn’t B.R.A.V.E., it’s invisible.

Share on social media

Related Videos

Canva | Slayyy

Canva | Vamped Up

ZoomInfo | Winners don't wait for leads

Kinsta | Built For Speed

Kinsta | Enterprise Security That Works

Back to videos