The video opens in a dark room where hackers plan cyberattacks. They discuss threats like ransomware, botnets, and zero-day exploits while working on laptops and a chalkboard. One of them leaves with a device, ready to launch an attack. The scene suddenly shifts to a bright, modern office. A man reads a document while a pop-up appears on his screen: “SentinelOne | Threat Prevented.” He casually points at the screen and keeps working, unbothered. A voiceover says: “It’s kind of scary if you think about it… or you could not think about it at all.” The ad ends with the SentinelOne logo and tagline: Autonomous Cybersecurity for Endpoint, IoT, Cloud.
The Formula (That Works at Any Budget)
The painful truth: Cyber threats are constant and organized
The ad shows hackers actively plotting attacks, reminding viewers that threats are always present.
→ Lesson: Make the risk real—your audience needs to feel the urgency before they value your solution.
The powerful contrast: Chaos vs. calm
The switch from a dark, threatening scene to a peaceful office shows how SentinelOne eliminates stress and keeps users protected without them lifting a finger.
→ Lesson: Use clear before-and-after visuals to prove your product’s impact.
The simple promise: You don’t have to worry
The ad focuses on the outcome—peace of mind—not complex tech details. SentinelOne handles security so users stay focused on their work.
→ Lesson: Sell confidence and simplicity, not just features.
Humor Breakdown
The humor is subtle and understated. The real contrast drives the impact—the serious hacker scene sets the stage, but the office worker’s unbothered reaction and finger-point to the screen feel quietly playful. It suggests that with SentinelOne, you don’t need to overthink cybersecurity—it just works.
→ Lesson: Even serious topics can benefit from a small moment of levity to humanize the message.
Final Verdict
SentinelOne uses cinematic storytelling to make cybersecurity feel urgent—and effortless. The visual contrast between attackers and the protected user highlights the product’s value: autonomous, invisible protection that lets businesses operate without fear. The message is simple, clear, and jargon-free, making it perfect for decision-makers who want peace of mind.
BRAVE-o-meter Score
B-7 | R-9 | A-8 | V-7 | E-8
BRAVE – 7.8/10
Watch the full ad & learn more:
Website: https://www.sentinelone.com
LinkedIn: SentinelOne on LinkedIn
