B2B Video Library

Motion (Creative Analytics) | TAKE THE RED PILL

An executive is asked if he needs to level up his DTC ads. Suddenly, a man resembling Morpheus from The Matrix appears. He offers to “show him the way.” The executive follows him into a dark room filled with screens, code, and data. He sits in a chair, and cables connect him to a machine. The Morpheus-like guide explains he’s plugging him into Motion—the AI platform that elevates creative strategy by sending insights directly into his brain. The executive absorbs data and declares he now has the skills of a world-class DTC team. As they unplug him, the cables get tangled, causing a clumsy, awkward moment. The scene ends by showcasing the Motion platform interface.

The Formula (That Works at Any Budget)

Exaggerated Pain Point = Creative strategy is complex and overwhelming
The ad dramatizes the challenge of building advanced DTC ads by showing a high-intensity data upload.
→ Lesson: Exaggerate the difficulty your product solves to make the benefit clear and relatable.

Cultural Parody = Matrix-style plug-in for instant skills
Referencing The Matrix makes the complex idea of AI-powered creative strategy fun and recognizable.
→ Lesson: Use pop culture to simplify technical concepts and grab attention fast.

Instant Transformation = AI upgrades your team’s creative abilities
The executive gains world-class creative strategy in seconds, thanks to Motion.
→ Lesson: Show how your product delivers immediate, game-changing results.

Humor Breakdown

The humor is light and physical. The dramatic, sci-fi atmosphere gets interrupted by a clumsy tangle of cables. It reminds the viewer that even with powerful AI tools, real life is never perfectly smooth.

→ Lesson: Self-aware, relatable humor can make your brand more approachable—even when promoting advanced technology.

Final Verdict

Motion uses a bold Matrix parody to explain how AI helps businesses create better DTC ads. The plug-in visual metaphor simplifies a technical idea, making the benefits clear. The clumsy unplugging adds humor, making the message more human and memorable.

The ad positions Motion as the fast, AI-driven solution for elevating creative strategy—so your brand can compete like a world-class DTC team, without the heavy lifting.

BRAVE-o-meter Score

B-8 | R-9 | A-8 | V-7 | E-8
BRAVE – 8.0/10

Watch the full ad & learn more:

Website: https://motionapp.com
LinkedIn: Motion on LinkedIn

(See what BRAVE means in our collection)

Understanding the B.R.A.V.E. Scoring System

The B.R.A.V.E. scoring system uses AI to deliver an unbiased evaluation of top-of-the-funnel B2B brand ads. It measures potential impact, memorability, and effectiveness by assessing five key components of a video ad or commercial. This system gauges an ad's capacity to drive brand recall and enhance salience, ensuring that creative work not only captures attention but also leaves a lasting impression.

What B.R.A.V.E. Stands For:

Each letter represents a key factor in determining an ad’s success:

  • B — Boldness: Is the ad original, creative, or daring? Does it break away from generic B2B marketing, or is it just another forgettable corporate video?
  • R — Relevance: Does it connect with a real buyer pain point? Is it addressing a specific frustration or need, or just listing product features?
  • A — Attention: Does it grab and hold attention in the first few seconds? Is it visually or tonally engaging, or easy to skip?
  • V — Vibe: Does it create an emotional response—laughter, recognition, or surprise? Or does it feel like just another corporate info dump?
  • E — Effectiveness: Will buyers remember the brand when they need a solution? Does the ad make an impact that lasts beyond the moment?

How It’s Applied to B2B Video Rating

Each video is scored 1 to 10 in all five categories, based on how well it meets the criteria. The total score (out of 50) is then divided by 5 to give a final B.R.A.V.E. score out of 10.

For example:

  • An ad scoring B-8 | R-9 | A-7 | V-6 | E-8 has a total of 38/50.
  • The final B.R.A.V.E. score is 7.6/10.

Why It Matters

B2B ads often struggle with being bland, forgettable, or ineffective. The B.R.A.V.E. system ensures they are judged by their ability to break through, connect with buyers, and drive action.

Simply put: If your ad isn’t B.R.A.V.E., it’s invisible.

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