A woman sits at her desk, overwhelmed by constant notifications. Her computer screen fills with meeting reminders, chat messages, and calendar alerts. Office sounds—typing, phones ringing, messages pinging—add to the chaos. She looks stressed and frustrated. Then, she notices a colleague playing a game called Queens on their computer. They look calm and happy. Curious, she opens the LinkedIn app on her phone and starts playing Queens. As she solves the puzzle, digital confetti appears with the message, “You’re crushing it!” Her expression softens. She smiles, relaxed, and returns to her work. A small solar-powered sloth on her desk sways gently, adding a quirky moment of calm. The ad ends with the message: “Find your daily flow with games on LinkedIn.”
The Formula (That Works at Any Budget)
Relatable pain point = Office overload
The ad starts by showing the stressful, noisy reality of modern work. Pop-ups and alerts build tension fast.
→ Lesson: Show the problem clearly. Make sure your audience recognizes their own daily struggles.
Simple solution = Quick game break on LinkedIn
The woman takes control by playing a short puzzle game within the LinkedIn app. It’s easy, fast, and accessible.
→ Lesson: Highlight how your product offers relief with little effort. The easier it looks, the better.
Positive outcome = Reduced stress and renewed focus
The game helps her reset. She returns to work calmer and more productive.
→ Lesson: Show the emotional shift your product creates. Don’t just tell people—it’s better to demonstrate the feeling.
Humor Breakdown
The humor is subtle but relatable. The exaggerated pop-up chaos mirrors real workplace frustration. The tiny solar sloth brings a quirky, peaceful moment that contrasts with the noise.
→ Lesson: Light, observational humor can make serious business messages more human and memorable.
Final Verdict
LinkedIn uses this ad to highlight the daily stress many professionals face. The solution is simple—find your flow with a quick puzzle game inside the LinkedIn app. The visual contrast between chaos and calm makes the message clear. The tone is light and relatable, showing that even busy workdays can include small moments of fun and focus.
The ad positions LinkedIn games as more than just entertainment. They help you stay in control, recharge, and boost productivity.
BRAVE-o-meter Score
B-6 | R-8 | A-7 | V-7 | E-7
BRAVE – 7.0/10
Watch the full ad & learn more:
Website: https://linkedin.com/games
LinkedIn: LinkedIn on LinkedIn
