A group of marketers gather in a storage room, dressed in homemade costumes made from office supplies. Their leader, wearing a tall paper hat and robes, leads a bizarre “batch and blast” session, chanting outdated marketing buzzwords. A woman watches from outside, looking unimpressed. She interrupts, suggesting a better way: “real one-to-one interactions” tailored to each customer. The cult members are amazed by the idea of “infinite engagement.” The ad ends with the Iterable logo and message: DitchTheCult.com — Moments-Based Marketing.
The Formula (That Works at Any Budget)
Painful truth = Mass marketing feels outdated and impersonal
The ad turns old “batch and blast” marketing into a ridiculous cult ritual, showing how disconnected legacy tactics can be.
→ Lesson: Exaggerate your audience’s frustrations to make the problem impossible to ignore.
Personification = Outdated marketing as a literal cult
The ad dramatizes outdated marketing by turning it into a strange, isolated group obsessed with bad habits.
→ Lesson: Use bold, relatable visuals to humanize abstract problems and make your message stick.
Punchline = Ditch The Cult
The slogan and website deliver a clear, memorable message: leave old methods behind and embrace moments-based marketing.
→ Lesson: Craft a bold, simple phrase that clearly defines the shift your product offers.
Humor Breakdown
The humor relies on visual absurdity. Costumes made from office supplies, chanting marketing clichés, and the group’s dramatic reaction to a modern idea all create a playful, surreal tone.
→ Lesson: Use exaggerated humor to make industry flaws entertaining—and your solution unforgettable.
Final Verdict
Iterable uses sharp humor and a bold metaphor to call out the flaws of outdated marketing. The “cult” setup makes the old approach look ridiculous, while the modern alternative feels smart and human. It’s a clear, memorable ad that effectively positions Iterable as the solution for real, personalized engagement.
BRAVE-o-meter Score:
B-8 | R-9 | A-8 | V-8 | E-9
BRAVE – 8.4/10
Watch the full ad & learn more:
Website: https://www.iterable.com
LinkedIn: Iterable on LinkedIn
