B2B Video Library

Fiverr | Nobody Cares: The Musical

The video kicks off like a stage musical: “Nobody Cares! The Musical.” From there, it mocks the current AI hype. We see AI-generated social ads, AI cats, AI models, AI music tools, AI images, AI prompts—you name it. In every case, someone proudly mentions AI, only to be met with the blunt musical interruption: “Nobody cares!” The joke lands every time—no one cares how clever your tech stack is; they care about results. The ad ends with Fiverr positioned as the platform for hiring experts who focus on delivering outcomes, AI included.

The Formula (That Works at Any Budget)

Painful truth = AI hype doesn’t guarantee results
The ad exposes the disconnect between AI buzzwords and what customers actually care about: real value and results.

→ Lesson: Cut through the noise—show that your product delivers meaningful outcomes, not just tech jargon.

Creative hook = Musical parody interrupts the hype
The ad uses a catchy, ridiculous musical number to repeatedly shut down AI bragging, keeping the message light but crystal clear.

→ Lesson: A playful, disruptive format can make your point land harder—and stick.

Outcome-focused = Fiverr is about results, not buzzwords
The repeated “Nobody cares” reinforces that clients only care about quality outcomes—what Fiverr helps deliver.

→ Lesson: Frame your product as the reliable way to meet customer expectations, regardless of the technology behind it.

Humor Breakdown

The humor hinges on absurdity and self-awareness. From AI-generated kittens to emotionless AI voice bots, each moment mocks tech obsession, while the musical interruptions keep things fast, silly, and memorable.

→ Lesson: Make fun of industry clichés to connect with your audience and make your message impossible to ignore.

Final Verdict

Fiverr’s “Nobody Cares” ad cleverly turns the AI buzz into a joke, reminding viewers that customers only care about tangible results. The musical format keeps it fun, fast, and memorable, while Fiverr positions itself as the place to hire experts who actually deliver—AI or not.

BRAVE-o-meter Score: 

B-8 | R-9 | A-9 | V-8 | E-9
BRAVE – 8.6/10

Watch the full ad & learn more:
Website: https://www.fiverr.com
LinkedIn: Fiverr on LinkedIn

(See what BRAVE means in our collection)

Understanding the B.R.A.V.E. Scoring System

The B.R.A.V.E. scoring system uses AI to deliver an unbiased evaluation of top-of-the-funnel B2B brand ads. It measures potential impact, memorability, and effectiveness by assessing five key components of a video ad or commercial. This system gauges an ad's capacity to drive brand recall and enhance salience, ensuring that creative work not only captures attention but also leaves a lasting impression.

What B.R.A.V.E. Stands For:

Each letter represents a key factor in determining an ad’s success:

  • B — Boldness: Is the ad original, creative, or daring? Does it break away from generic B2B marketing, or is it just another forgettable corporate video?
  • R — Relevance: Does it connect with a real buyer pain point? Is it addressing a specific frustration or need, or just listing product features?
  • A — Attention: Does it grab and hold attention in the first few seconds? Is it visually or tonally engaging, or easy to skip?
  • V — Vibe: Does it create an emotional response—laughter, recognition, or surprise? Or does it feel like just another corporate info dump?
  • E — Effectiveness: Will buyers remember the brand when they need a solution? Does the ad make an impact that lasts beyond the moment?

How It’s Applied to B2B Video Rating

Each video is scored 1 to 10 in all five categories, based on how well it meets the criteria. The total score (out of 50) is then divided by 5 to give a final B.R.A.V.E. score out of 10.

For example:

  • An ad scoring B-8 | R-9 | A-7 | V-6 | E-8 has a total of 38/50.
  • The final B.R.A.V.E. score is 7.6/10.

Why It Matters

B2B ads often struggle with being bland, forgettable, or ineffective. The B.R.A.V.E. system ensures they are judged by their ability to break through, connect with buyers, and drive action.

Simply put: If your ad isn’t B.R.A.V.E., it’s invisible.

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