A sarcastic, glitchy robot auditions to become an AI sales and support coach. It talks back, delivers awkward one-liners, and malfunctions — until Dialpad’s real AI shows how coaching is supposed to work.
The Formula (That Works at Any Budget)
Bold AI Personality = Instant Entertainment
The robot doesn’t just fail technically — it’s smug and sarcastic, throwing out one-liners while glitching through its audition. That makes the moment funny and relatable for anyone frustrated by overhyped AI tools.
→ Lesson: Let your “bad option” have personality. The more annoying the competitor looks, the better your product feels.
Simple Audition Setup = Fast Contrast
The audition structure is clear. The robot tries to sell itself as a coaching tool, but its flaws are obvious. Dialpad steps in as the polished alternative.
→ Lesson: Concepts like auditions or tests make it easy to expose the gap between your product and bad competitors.
Quick Product Payoff = No Over-Explaining
Once the robot fails, Dialpad’s AI gets a quick spotlight. It shows live transcription and coaching tools that work — no glitches, no jokes, just results.
→ Lesson: Show your product fixing the exaggerated problem clearly and fast. No hard sell needed.
Humor Breakdown
The humor comes from the robot’s sarcastic attitude and obvious malfunctions. It repeats words mid-sentence and makes awkward puns like, “I coach sales teams… to be un-bee-lievable.” Even as it glitches, the robot talks back to the interviewer like it’s still the smartest option. That clash between arrogance and failure keeps the tone light, while still exposing real frustrations with bad AI.
Lesson: Make your “bad option” self-deluded. It lets your real solution look smart, without sounding overly serious.
Final Verdict
Dialpad uses one smug, malfunctioning robot to turn a real B2B frustration into humor. The failed audition keeps the message simple: unreliable AI doesn’t cut it, but Dialpad does. Fast contrast, clear product moment, and no technical jargon weighing it down.
BRAVE-o-meter Score:
B-7 | R-9 | A-8 | V-7 | E-8
BRAVE – 7.8/10
Watch the full ad & learn more:
Website: https://www.dialpad.com
LinkedIn: Dialpad on LinkedIn
