A hotel marketing “expert” gives an over-complicated, jargon-filled presentation. He talks about “metasearch,” “SEO as an unseen zephyr,” and other buzzwords. His colleagues look bored and unimpressed. One employee reminds him they hired the agency to increase direct bookings—but after eight months, all they’ve seen is a doodle of a smiley face. The woman interrupts, saying they don’t need a marketing degree—they have Cloudbeds. The ad shows how Cloudbeds gives hotels an optimized website, connects to metasearch platforms, and drives direct bookings alongside OTAs. When asked what they should do with the so-called expert, the team shoves him into a closet. The final shot shows him awkwardly talking to a mannequin while the voiceover says: “No more marketing nonsense. Rewrite the rules of hospitality with Cloudbeds.”
The Formula (That Works at Any Budget)
Real Problem = Complicated marketing that doesn’t deliver
The ad exposes the frustration of hiring experts who overpromise, overcomplicate, and underdeliver.
→ Lesson: Show your audience the problems they already know—confusing marketing language and wasted time.
Simple Solution = Cloudbeds drives direct bookings with ease
Cloudbeds is shown as a clear, integrated system that helps hotels get more direct bookings without the nonsense.
→ Lesson: Position your product as the simple, effective alternative to outdated or complicated methods.
Humorous Relief = Get rid of the “marketing expert”
The exaggerated moment where the team pushes the marketer into a closet creates a satisfying, funny conclusion.
→ Lesson: Use humor to dramatize the relief your product provides by eliminating common frustrations.
Humor Breakdown
The ad leans on relatable, workplace humor. The marketing jargon is over-the-top and ridiculous, and the visual of pushing the expert into a closet is absurd but satisfying. It reflects how many hoteliers feel when faced with complex, ineffective marketing pitches.
→ Lesson: Humor works best when it exaggerates real pain points and shows how your product solves them.
Final Verdict
Cloudbeds delivers a clear, memorable ad that exposes the frustration of confusing marketing strategies. It uses humor and real-world scenarios to position Cloudbeds as the simple, proven solution for hotels. The product benefits—more direct bookings, integrated tools, and less stress—are clearly shown. The tagline “No more marketing nonsense” leaves a lasting impression.
BRAVE-O-Meter Score:
B-7 | R-9 | A-8 | V-8 | E-9
BRAVE – 8.2/10
Watch the full ad & learn more:
Website: https://www.cloudbeds.com
LinkedIn: Cloudbeds on LinkedIn
