B2B Video Library

Adobe Creative Cloud | Keep up with Hovering Art Directors

A designer is working on a ginger beer ad when his art director shows up. The feedback? Confusing and contradictory. The ad should be “playful, but rough… also epic, but quite modest.” As the deadline gets closer, the requests become more ridiculous. The art director demands a beard for the model. Then wolves. But not a whole pack. Then a whole pack. Another colleague adds that “millennials engage more with kittens.” Finally, the client arrives, and they settle on adding a baby bear. The designer uses Adobe Stock to search and add all these elements—beard, wolves, kittens, and the bear—turning the project into a chaotic, absurd image. The ad ends with the line: “Keep up with Hovering Art Directors. Make it with Adobe Stock.” One final absurd suggestion about the bear follows.

The Formula (That Works at Any Budget)

Relatable Pain Point = Creative feedback is vague and constantly changing
The ad shows the chaos creative teams face when feedback keeps shifting.
→ Lesson: Highlight everyday frustrations your audience knows too well.

Escalating Absurdity = Demands get more ridiculous by the second
Beard, wolves, kittens, baby bears—the requests keep coming, turning the project into a joke.
→ Lesson: Exaggerate real problems to make them entertaining and memorable.

The Solution = Adobe Stock lets you keep up
Despite the madness, the designer keeps up thanks to Adobe Stock’s vast image library.
→ Lesson: Show how your product makes impossible tasks manageable.

Humor Breakdown

The humor comes from how real this feels—creative teams often deal with confusing, last-minute feedback. The ad takes that relatable pain and pushes it to absurd extremes. The ridiculous final image, paired with the art director’s confidence, delivers the punchline.

→ Lesson: Find humor in workplace chaos by amplifying real problems and showing how your product saves the day.

Final Verdict

Adobe Stock perfectly captures the headache of inconsistent creative feedback. The ad uses exaggerated, visual humor to connect with designers and marketers. By positioning Adobe Stock as the essential tool for managing the madness, it reinforces the product’s value in a fun, memorable way.

BRAVE-o-meter Score

B-8 | R-9 | A-8 | V-7 | E-9
BRAVE – 8.2/10

Watch the full ad & learn more:

Website: https://stock.adobe.com
LinkedIn: Adobe on LinkedIn

(See what BRAVE means in our collection)

Understanding the B.R.A.V.E. Scoring System

The B.R.A.V.E. scoring system uses AI to deliver an unbiased evaluation of top-of-the-funnel B2B brand ads. It measures potential impact, memorability, and effectiveness by assessing five key components of a video ad or commercial. This system gauges an ad's capacity to drive brand recall and enhance salience, ensuring that creative work not only captures attention but also leaves a lasting impression.

What B.R.A.V.E. Stands For:

Each letter represents a key factor in determining an ad’s success:

  • B — Boldness: Is the ad original, creative, or daring? Does it break away from generic B2B marketing, or is it just another forgettable corporate video?
  • R — Relevance: Does it connect with a real buyer pain point? Is it addressing a specific frustration or need, or just listing product features?
  • A — Attention: Does it grab and hold attention in the first few seconds? Is it visually or tonally engaging, or easy to skip?
  • V — Vibe: Does it create an emotional response—laughter, recognition, or surprise? Or does it feel like just another corporate info dump?
  • E — Effectiveness: Will buyers remember the brand when they need a solution? Does the ad make an impact that lasts beyond the moment?

How It’s Applied to B2B Video Rating

Each video is scored 1 to 10 in all five categories, based on how well it meets the criteria. The total score (out of 50) is then divided by 5 to give a final B.R.A.V.E. score out of 10.

For example:

  • An ad scoring B-8 | R-9 | A-7 | V-6 | E-8 has a total of 38/50.
  • The final B.R.A.V.E. score is 7.6/10.

Why It Matters

B2B ads often struggle with being bland, forgettable, or ineffective. The B.R.A.V.E. system ensures they are judged by their ability to break through, connect with buyers, and drive action.

Simply put: If your ad isn’t B.R.A.V.E., it’s invisible.

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